Commercial imagery with a bold, graphic edge.
For over 20 years, Jesse Chacon has been obsessed with the fine details. For the last decade, that obsession has been focused exclusively on the commercial food and beverage industry. Based in Dallas, Jesse specializes in a high-contrast, graphic aesthetic that transforms menu items into hero characters.
Jesse’s work is defined by precision, capturing the textures, colors, and lighting that make a brand's identity pop off the screen. As the industry moves toward more dynamic content, Jesse has evolved his techniques to include specialized food motion, bringing his technical still-life rigor to the world of tabletop cinematography. Whether shooting for national QSR brands or local culinary icons, his goal remains the same: creating engaging, high-impact imagery that drives crave-ability.
Beyond the Lens
When he isn’t dialing in a lighting rig or finding the perfect props, Jesse is likely keeping up with Formula 1, on a road bike, or hanging with his two crazy cats, Sylvester and Hobbes. A self-proclaimed 90s nerd, he has a deep fondness for retro video games and graphic tees that serve as a constant reminder of his nostalgia-fueled roots. He’s always down to talk motorsports, the Dallas Stars, movies, nerd culture, and how to make food look better than it ever has before.