Certified Professional Photographers must pass a rigorous exam and portfolio evaluation. Not only does this demonstrate their strong technical abilities, but it also shows that they have met a standard of excellence in photography. Other professional photographers may be able to take decent photographs under the right conditions, but a CPP is skilled at capturing excellent images under any condition!
See The Difference® Certified Professional Photographers Make
Consistency. CPPs know how to achieve great results—every time. You get a strong collection of images that tell your story, not just a few lucky snapshots, and you will work with someone who knows how to produce a quality image under any circumstance.
Technical Skills. CPPs are more than picture takers. They are students of art, lighting, posing, fashion and even interior design. They combine these elements to create images that fit your unique style and become works of art you will treasure for generations.
Unique Artistry. CPPs have the skills to create unique, customized works of art—not cookie-cutter pictures. They follow an artistic vision. It’s your story captured as art.
Professionalism. When you hire a CPP, you know you're getting someone who is willing to go the extra mile to deliver the best possible images. CPPs are business owners who thrive on customer service and satisfaction, and they continuously aim to produce products that exceed your expectations. These images are keepsakes whose stories you'll tell time and time again and treasure forever.
It’s not uncommon for CPPs to be priced higher than other photographers you might encounter. As with other certified professions like doctors, attorneys and CPAs, a higher price point goes along with a professional who has earned a designation or credential. When you hire a CPP who has been conferred by Professional Photographers of America (PPA), you’re ensuring that you’re getting the best of the best.
A Certified Professional Photographer must renew their designation every three years by completing 15 continuing education units or re-taking the CPP exam. Continuing education is essential for a professional photographer to keep up with changes in technology, best business practices, and industry standards and trends.
A CPP should be proud to tell you how he or she achieved this distinguished designation. To become a CPP, a photographer must first pass a comprehensive exam on technical photographic topics like lighting, posing, post-production, and more. A minimum score of 70 out of 100 is required to pass the exam. After passing the exam, the photographer submits a portfolio of 15 images to be reviewed by a panel of five CPP judges. Six of these images should demonstrate various photographic techniques that any professional photographer should be able to master. The remaining nine images should come from the photographer’s recent client work. This helps the judges understand the type and the quality of work a photographer prepares for his or her clients.
Pretend that you’re on a job interview, but this time you’re the one doing the hiring. Don’t be shy about asking your photographer these questions:
PPA photographers abide to a strict code of ethics and have unique skills and training in the artistry and technology of creating beautiful images that reflect exactly the images you want to portray.
If the answer is “yes,” ask as many questions as you like to determine if the relationship is right for you. If the answer is “no,” however, do not pass go! Simply find another photographer. What happens if you hire a friend of a friend and he trips, injuring himself or breaking his brand new camera? When facing large medical bills, people sue easily! You need to be protected.
While it’s okay to hire a generalist rather than a specialist, make sure the photographer has experience with your type of event. If it’s a large event like a wedding, you want to know how much wedding experience your photographer has. Why? Amateurs may become frustrated or anxious when dealing with fluctuating emotions. They might also get caught in the moment instead of capturing it on camera or they might be unprepared for rainy days. A professional photographer will stay calm and help you remain calm, no matter what situation pops up! They know they can give you the images you want no matter what happens.
Camera settings and file type are very important to the quality of images you will get. The only acceptable format is in RAW. If a photographer tells you they use jpg settings, he or she is limited in the extent of their post-production editing which will impact the quality of your photos. What program will they use to create your album? Will they design the album without templates or will they rely on cookie cutter templates? Choose a photographer that has experience and talent in editing photos — and choose one that uses only top-of-the-line programs like Photoshop CS5.
You’ve spent months planning your wedding and now this once-in-a-lifetime moment may be gone forever because your photographer gets in an accident or doesn’t show up. What do you do? If you’ve hired a pro, he or she will have a list of trusted and experienced colleagues they will call to ensure your photo expectations are met regardless and that your event is photographed properly. That’s why it’s so important to ask prospective photographers what their backup plan is in case “something happens”.
While it may be cheaper to hire someone who does this on the side or a family member, you risk not getting any guarantee of the quality of images and losing your day forever should their equipment fail. Because memory cards do fail. Lenses do break and batteries do, unfortunately, die. All at the wrong time! A professional photographer will always show up early with one or two backup cameras, lenses or flashes and additional lighting equipment. Well-connected and experienced PPA photographers will always have contingency plans and backup equipment. Most of the time, things actually do happen in the background that photographers handle without anyone noticing, things like camera swaps, flash changes and extra lights.
A contract protects both you and the photographer and it’s a must-have for larger events. It should spell out the expectations for you and the photographer so that everyone knows what to expect. How will the photographer ensure your satisfaction? What are their backup plans in the event they’re late or called away by an emergency? What happens if there’s equipment failure or some other unforeseen issue? While it is common practice for smaller photography projects to take place without the signature of a contract, it should be your first big red flag for a larger event like a wedding or bar mitzvah.